As I go through the postings on fittings, the light bulb finally went off. At my age, that could be an old fluorescent fixture that takes time to heat up. Flickers, then finally comes on. Titleist is sponsoring professionals on how to fit Titleist products and to thoroughly find your best fit. There is the $100 deposit (earnest money) that can be applied to a purchase. So, a $600 driver is really only $500 (ok, net $600). Going to a retailer, especially those that custom build on-site, your net cost will be $650 or (far) more for the club and fitting. And by someone not as deeply trained or committed to the brand. This beats the not so premier fittings I’ve had at retailers that cost extra or can confirm the best product may or may not be a rack available item. What’s not to love about Titleist’s approach to customer service?