A couple of things could be in play. First, if the contract is for 13/14 clubs, there will be some time to dial in that many new clubs. As well as not all those clubs may be as good as other vendors. That’s why more players are becoming either independent or sign for smaller number of clubs.
While there maybe a greater tendency to leave Titleist, the inducements are financially hard to pass. The ones that switch usually do so after a successful stint while their marketing appeal is up. My guess is as they achieve generational wealth and add time to marketing with their sponsorship, a portion of their motivation is gone. The hunger is now just to win, and even just focus on majors. The Tiger Woods affect has changed the landscape.

Tour players take the money, plain and simple. Don't let anyone convince you otherwise. Some play well immediately, others don't. I don't name drop brands on this site, but I have a long list of players that switched back to the Titleist ball and won in the next few months.

this is insane

I suppose this is regarding the women's tour? Afterall, this post is about women's golf. =)

I thought it was about the younger sister from a very athletic family. Looks like TM may have a 2024 driver to get closer to her former TSR-1 driver from her best year.
Another Australian of Korean heritage has changed club companies almost as often as coaches and caddies. Boom! Color that gone. Maybe bigger contracts to go with bigger purses will generate more loyalty to a brand like PM or Tiger in the women’s side.