Consistency
Consistency can be thought of as achieving a level of performance that is reproducible and does not diminish or vary greatly in quality over time.
In golf ball engineering, consistency is everything. A consistent golf ball is going to lead to consistent performance. You need to be able to trust that when you execute a shot exactly the way you planned to, your golf ball will fly and react on the green the way you expect it to. Having that belief in the consistency of the golf ball builds confidence and ultimately is going to help you score better.
Jeremy Stone, VP of Marketing at Titleist adds, “Whatever golf ball you’re playing, you need to know that every ball every golf ball that comes out of that dozen pack is going to perform exactly the same as the last one.”
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