Explore the lab
A-F G-L M-R S-Z
A - F
Aerodynamics
Aerodynamics is the study of the properties of moving air and the interaction between the air and solid bodies...
Altitude and Ball Flight
If you ever play golf at high elevation, you are likely to notice some added distance in your game. Altitude...
Angle of Attack
TrackMan® defines Angle of Attack as the vertical direction of the club head’s geometric center movement at...
Angle of Descent
Angle of Descent is the angle, typically measured in degrees, at which the golf ball strikes the ground as it...
Axis of Rotation
In discussing golf ball flight and curve, the Axis of Rotation is the imaginary line running through the...
Ball Speed
Ball Speed is the speed at which the ball leaves the club face along its initial path. While club speed is...
Blade Iron
A blade iron, also commonly referred to as a "muscleback" or MB iron, is a traditional golf iron that is...
Bulge and Roll
Bulge and Roll refers to the curvature of the clubface in metalwoods. This design features a slight protrusion...
Carry and Total Distance
The Distance a golf ball travels is broken into two parts, Carry Distance and Total Distance. Carry Distance...
Casing Layer
The Casing Layer of a golf ball is a secondary layer, under the urethane cover that encapsulates the golf ball...
Cavity Back
Cavity back is a term in golf club design used to describe a clubhead shape in which material and mass is...
Center of Gravity (CG)
Center of Gravity (CG) is the point within a golf club where mass is evenly distributed in all directions. CG...
Club Path
The Launch Direction of a golf shot is defined by Trackman® as the horizontal direction of movement of the...
Coefficient of Restitution (COR)
Coefficient of Restitution (COR) quantifies the efficiency of a collision. In golf, this relates to the energy...
Compression
Compression can affect the speed, spin and trajectory of a shot. But compression is just one design element of...
Concentricity
In golf ball manufacturing, Concentricity is a measurement of the centeredness of each layer in the golf...
Consistency
Consistency can be thought of as achieving a level of performance that is reproducible and does not diminish...
Core
The Core is the center-most component in a golf ball's construction. Broadly speaking, the aim in designing a...
Curve
Curve is defined as horizontal movement of the golf ball in flight, relative to the initial launch direction...
Dispersion
Golf shot dispersion refers to the proximity of a golfer's shots, relative to a given target. Dispersion is a...
Drag
Drag can be thought of as wind resistance. It is the force that air exerts on an object, directly opposite to...
Eye Opening Aerodynamics with Rafa Cabrera Bello
What if we told you that less than .002” could make a world of difference when it comes to the performance of...
Face Angle
Face Angle is the horizontal direction in which the club face points at impact. Face angle is expressed in...
Feel
Different golfers experience feel in different ways. Feel is very closely tied to acoustics and the sound, so...
Flight
The Flight or Trajectory of a golf shot is the three-dimensional path taken by the golf ball from the moment...
Forged vs. Cast Irons
In the manufacture of golf irons and wedges, there are two main methods that clubmakers employ to transform...
G - L
Gear Effect
According to TPI, if the golf ball impacts the club face directly in-line with the club's center of gravity...
Golf Ball Paint
The paint on a golf ball is about much more than aesthetics. Paint precision is a major focus in the golf ball...
Golf Swing Efficiency vs. Style
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
Gravity
Gravity is the force by which the mass of a planet or other body draws objects toward its center. The force of...
Hear From the Experts: Mike Madson
Mike Madson joined the Titleist Golf Ball Research and Development team in 2008 as an Associate Product...
Hear From the Experts: Stephanie Lutrell
For over seventeen years, Stephanie Luttrell has played a key role in innovating and elevating Titleist...
How a TPI Screening Helps Build Your Golf Swing
A TPI screen is crucial for golf performance as it helps identify a player's physical strengths and...
Hybrid
A hybrid is a versatile golf club that combines the best features of long irons and fairway metals. Hybrids...
In-To-Out Path
During the downswing, the clubhead approaches the ball from inside the target line and (in an ideal, neutral...
Ionomer
Ionomers are hard, durable plastics that are used in golf ball manufacturing. Ionomer blends are used to form...
Launch Angle
Launch Angle is the angle measured in degrees at which the ball leaves the club face, relative to the ground. ...
Launch Conditions
Launch Conditions are the variables that determine the initial trajectory of a golf ball and include Ball...
Launch Direction
Launch Direction is the initial horizontal direction the ball starts relative to the intended target line....
M - R
Moment of Inertia (MOI)
Moment of Inertia (MOI) measures a club’s resistance to rotation, which directly affects its stability at...
Optimization
Optimization is a final, rigorous step in Titleist golf ball development. Once a successful dimple pattern has...
Out-To-In Path
During the downswing, the clubhead approaches the ball from inside the target line and (in an ideal, neutral...
Peak Height
Peak Height, or the apex of a golf ball's trajectory, is the highest point reached by a golf ball during its...
Polybutadiene
Polybutadiene is a synthetic polymer rubber material that serves as the chief ingredient used in the...
Proprietary Aerodynamics | 2023 Pro V1 and Pro V1x
Each Titleist golf ball model flies differently because each golf ball has its own unique optimized...
RCT Golf Balls
Developed by Titleist Golf Ball R&D engineers, Radar Capture Technology (RCT®) significantly enhances the...
S - Z
Smash Factor
The degree to which club speed is converted to ball speed is called Smash Factor (also referred to as Transfer...
Spin
Spin is defined as the rate of rotation of the golf ball when hit by a club. Spin rate is expressed in RPM...
Stinger Shot
Join Mike Madson, Senior Project Manger of Aerodynamics and Tooling at Titleist, as he visits our Manchester...
Stopping Power
Stopping power has to do with the angle of descent of the golf ball, the spin rate, and the course conditions...
Swing Plane
According to TrackMan®, Swing Plane is the vertical angle between the ground and the orbit that the club head...
Take the Team Approach to Improving Your Golf Game
The TPI team approach emphasizes collaboration among various professionals, including trainers, physical...
Talking Titleist TSR Drivers
Go under the hood of Titleist TSR Drivers and hear what goes into developing the Titleist family of metals as...
Target Line
The Target Line is an imaginary line projected onto the ground that extends through the golf ball to the...
Team Titleist Talks New AVX
New Titleist AVX® golf balls are for golfers looking to level up their game with advanced technology that...
Temperature and Golf Balls
When a golf ball flies through colder air, it loses distance because cold air is more dense than warm air....
The TPI Approach to Helping Golfers Play Their Best
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
There's More Than One Way to Swing a Golf Club
There's more than one way to swing a golf club. In fact, there are infinite ways to swing but finding the most...
Thermoplastic
Once formed, materials that are thermoplastic can be melted and reshaped/reused. In golf ball manufacturing,...
Titleist Pro V1 | 25 Year History of Golf Ball Innovation
Written by Jim McCabe, who has covered golf for more than 35 years, from juniors to amateurs to the pro game....
TPI: Asking What, How and Why to Help Golfers Play Their Best
The goal of every TPI assessment is to help evaluate a golfer’s WHAT, HOW and WHY. 3D motion capture and video...
TT Talks Pro V1x Left Dash
From its heritage as a tour prototype and how it performs to the origin of its name and the golfers that will...
Tungsten in Club Design
Tungsten is a very dense metallic element that club designers use to strategically place significant amounts...
Urethane Elastomer
Urethane Elastomer is a soft yet tough, synthetic polymeric material that is used to form the covers on...
Validation
Validation is the final stage in golf ball product development, a demanding final examination that Titleist...
We Go Farther - Episode 1
Go back to the beginning of the Titleist Speed Project to see the seeds of innovation that led to the...
We Go Farther - Episode 2
As the new TS drivers near completion, the team reaches its first “now-or-never” moment. If it passes the...
We Go Farther - Episode 3
Having done it once, the question becomes, “Can you do it again?” As the Titleist Speed Project shifts from TS...
Zinc Diacrylate
Compounds such as Zinc Diacrylate are added to the polybutadiene mixture during the manufacture of golf ball...
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