Gravity is the force by which the mass of a planet or other body draws objects toward its center. The force of gravity keeps all of the planets in orbit around the sun. On earth, we experience gravity...
When a golf ball flies through colder air, it loses distance because cold air is more dense than warm air. Colder air increases both the lift and drag forces acting on the ball, which results in a...
Aerodynamics is the study of the properties of moving air and the interaction between the air and solid bodies moving through it. In golf ball engineering, aerodynamics is the art and science of...
If you ever play golf at high elevation, you are likely to notice some added distance in your game. Altitude does affect golf ball performance. The golf ball flies further at higher altitudes, mainly...
Curve is defined as horizontal movement of the golf ball in flight, relative to the initial launch direction or the intended target line. On golf shots that fly straight and on-target, the golf ball...
Optimization is a final, rigorous step in Titleist golf ball development. Once a successful dimple pattern has been identified for a given golf ball construction, Titleist engineers conduct multiple...
If you ever play golf at high elevation, you are likely to notice some added distance in your game. Altitude...
TrackMan® defines Angle of Attack as the vertical direction of the club head’s geometric center movement at...
The degree to which club speed is converted to ball speed is called Smash Factor (also referred to as Transfer...
Angle of Descent is the angle, typically measured in degrees, at which the golf ball strikes the ground as it...
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